FIOR's view on skincare covers total facial wellness. The current product set is inclusive of Clarifying Cleanser, Radiance Serum, and Awaken Eye Cream. FIOR is a plant-powered, 100% Vegan, clean beauty regimen with inclusions of best-in-class raw ingredients, including CBD/CBG/CBDA. There are currently three products in the line with two more expected to be released in the coming weeks. Its first launch is a skincare line aptly called, FIOR. Responding to the overwhelming demand of the stay-at-home revolutions and its mental health and wellness challenges, Beofior is building an innovative, digital-first platform to support the holistic wellness lifestyle.īeoFior means "Live True" in Gaelic and that is exactly what the new platform is focused on. This is where an innovative new wellness company, BeoFior comes in. To have sustained mental and physical wellbeing, you must address many aspects of yourself. With this growth, one thing has become clear - TRUE wellness is not a one-and-done event. The wellness industry generated $639 billion in 2020 more than double the rate of the tourism sector.
This gave rise to a plethora of new direct-to-consumer brands, with beauty leading the way. The average American consumer spent over $5,200 online last year on health/wellness/nutrition. With stores shuttered, the direct-to-consumer channels saw a boom. Many of us found ourselves reassessing our lives and lifestyles while scouring Amazon for those must-have, no-not-really products. Whether we like it or not, 2020 was the year of change.
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